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Here at DesignAVS Corporation we love history! Here are some marketing and advertising memories. We are constantly adding companies with slogans, putting in alphabetical order, adding links, and show logos on the color blue (as it demonstrates hidden detail in logos not shows on white. Always adding information please consider this a growing list we can all share. What are your favorite slogans of all times?
This is about popular and unforgettable advertising slogans that continue to generate revenues for companies that created and owned them. Marketing practitioners are continuously searching for ways and means to effectively communicate with consumers for the purpose of influencing them to buy certain products or services. Recent surveys and research on consumer preferences and buying patterns revealed that advertising slogans play a vital role in influencing consumer buying habits. Here are some unforgettable advertising slogans, logos, commercials, and jingles that are known to have influenced consumer buying preferences (used to brand these organizations). NOTE: many of the videos in even the websites of these huge corporations do not load quickly, play well with decent sound synchronized to visuals, or show without sputter on a slower DSL connection. DesignAVS can help most of these companies tune to improve online. It is fun to see what “state of the art” is in corporate America today first-hand below. We can still go to school on some of these who do some things in some areas well:
Taco
Bell : ( http://tacobell.com/ )
“Think
outside the bun.” – on main website on 11/06/09. “New!
Black Jack Taco. 89 cents.” -
on main website 11/06/09. “Head
for the border.” “You
quiero Taco Bell.” Target
: ( http://www.target.com/ )
“Expect
more. Pay less.” Tareyton
Cigarettes : 1963
– 1981: “Us Tareyton smokers would rather fight than switch!”
Texaco
: ( http://www.texaco.com/ )
- on
the main Texaco website on 11/06/09. “You
can trust your car to the men who wear the star.” < jingle ? > Tide :
( http://www.tide.com )
“If
it’s gotta be clean, it’s gotta be Tide.” Timex
: ( http://www.timex.com/ )
“keeps
on ticking.” – shown on main website on 11/06/09. “Takes
a licking and keeps on ticking.” Toshiba
: ( http://www.toshiba.com/ )
“Leading
Innovation.” – main website home page on 11/06/09. “Choose
freedom.” T.
Rowe Price : ( http://corporate.troweprice.com
)
“Invest
with confidence.” – shown on main website 11/06/09 Toyota
: (http://www.toyota.com/ )
“moving
forward.” – main Toyota website on 11/06/09 “You
got it, Toyota.” “Get
the feeling.” “I
love what you do for me … Toyota.” < jingle ? > Trix
Cereal : (http://www.generalmills.com/corporate/brands/brand.aspx?catID=23550&groupID=19412
)
“Silly
rabbit, trix are for kids.” Tyco :
( http://www.tyco.com/ )
- main
website home page on 11/06/09 “a
vital part of your world.” – main website home page on 11/06/09. Tylenol
: ( http://www.tylenol.com/ )
“It’s
hospital recommended.” “Get
ready for flu season.” – from main website home page on 11/06/09. “Feel
better, Tylenol.” – from main website home page on 11/06/09. Tums :
( http://www.tums.com/ )
“Tum,
tum, tum, tum, Tums.” < jingle ? > Unisys
: ( http://www.unisys.com/ )
“imagine
it. done.” – on the
UNISYS main home page of website on 11/06/09. United
Airlines : (http://www.united.com/
)
“Time
to fly.” “Fly
the friendly skies (of United).” < jingle ? > United
Negro College Fund : ( http://www.uncf.org/
)
from
main UNCF website home page on 11/06/09. “The
mind is a terrible thing to waste.” Unocal
: ( http://www.76.com/ )
“The
spirit of ’76.” UPS :
( http://www.ups.com/ )
“What
can Brown do for you?” U.S.
Army : (http://www.army.mil/ )
“Some
of our best men are women.” “Be
all that you can be.” < jingle ? > U.S.
Department of Transportation : (http://www.dot.gov/
)
“Friends
don’t let friends drive drunk.” U.S.
Forest Service : (http://www.fs.fed.us/
)
“Only
you can prevent forest fires.” “Give
a hoot, don’t pollute.” “100
Years of Caring for the land and serving people.”, on main website
11/06/09. U.S.
Marines : (http://www.marines.mil/
)
“The
few, the proud.” “We’re
looking for a few good men.” U.S.
Navy : ( http://www.navy.mil )
“It’s
not a job. It’s an adventure.” U.S.
Pease Corps : (http://www.peacecorps.gov/
)
“The
toughest job you’ll ever love. V-8 :
( http://www.v8juice.com/ )
“I
coulda had a V-8!” Verizon
Wireless : (http://www.verizonwireless.com
)
“We
never stop working for you.” “Can
you hear me now? … Good!” Victor
Talking Machine Company : No
longer around … became part of RCA.
Here
is some good history: (http://www.victor-victrola.com/
)
“His
master’s voice.” Virginia
Slims Cigarettes :
“You’ve
come a long way, baby.” The
Virginia Tourism Commission : (http://www.virginia.org/
)
“Virginia
is for lovers.” VISA :
( http://usa.visa.com/ )
“It’s
everywhere you want to be.” Visine
: (http://www.visine.com/ )
“Get
the red out.” “Visine
gets the red out.” Volkswagen
: (http://www.vw.com/
)
“Think
small.” “Drivers
wanted.” “Fahrvergnugen.” Volvo
: (http://www.volvo.com/group/volvosplash-global/en-gb/volvo_splash.htm
)
“For
life.” Walmart
: (http://www.walmart.com/ )
“Always
low prices. Always.” “Save
money. Live better.” On Walmart website on 11/06/09. Wells
Fargo : ( https://www.wellsfargo.com/
)
“The
next stage.” Wendy’s:
Advertising
slogans and commercials used to brand the company: “Where’s
the beef?” “Quality
is our Recipe.” Main website on 11/06/09 “It’s
waaaaay better than fast food, It’s Wendy’s” Recent:
Wendy’s “Double Stack” 99 cents Commercial Recent”
Wendy’s 99 cent menu commercial 1987:
Wendy’s Chili Introduction Commercial: Wendy’s
Fish Sandwich Commercial: Wendy’s
Hot Dogs Commercials: 1985:
Wendy’s “Fresh Hamburger” Commercial “Where’s
the Beef?” Commercials: 1983:
Wendy’s Stuffed Baked Potatoes Wendy’s Dave Thomas Commercial Weihnard Beer : ( http://www.henryweinhards.com
)
1970’s: Weinhard Ad: Taking it on the Airplane 1960’s: Weinhard Commercial “Best country in the country and the
countries best beer” Western Airlines : “the only way to fly.” 1979: 10 second ad: “Western Airlines – The only way to fly” Wheaties : (http://www.wheaties.com/
)
“The breakfast of champions.” “Fuel. Win. Evolve.” On main website 11/6/09 Winston :
“Winston tastes good like a cigarette should.” < jingle ? > Wisk Laundry Detergent : (http://www.wisk.com/
)
“Ring around the collar.” Shown as then on the Wisk website
11/06/09. “The art of getting dirty.” Shown as now on the Wisk website
11/06/09. “Powerfully Clean. Perfectly
Priced.” From their website on 11/6/09. World Wildlife Fund : (http://www.worldwildlife.org/
)
“For a living planet.” “ A step forward for plant” “Room to Roam” “Don’t wait until it’s gone.” “Breathing Room.” Wrigley’s Doublemint Gum : (http://www.wrigley.com/global/brands/doublemint.aspx
)
“Double your pleasure, double your fun.” < jingle ? > Xerox : ( http://www.xerox.com/ )
“We’re moving beyond documents.” Yahoo! Personals :
(http://personals.yahoo.com/
)
“Believe.” “Happiness on your own terms can happen.” (main website on
11/06/09). Yellow Pages ( http://www.yellowpages.com/
)
“Let your fingers do the walking” ZDNet : (http://www.zdnet.com/ )
“Where technology means business.” Zenith : (http://www.zenith.com/ )
“The quality goes in before the name goes on. Zest Soap : (http://www.zest.com/ )
“You’re not fully clean until you’re Zestfully clean.” <
jingle ? >
Advertising
slogans undergo periodic change depending on consumer recall of a
certain slogan. Some companies change their advertising slogans every
year - Then others try to maintain them especially if they lead in
product recall among consumers. Many slogans here have been maintained
by the companies who own them; because of continued popularity and the
slogan’s ability to generate more revenues.
Some of the slogans are more popular in other parts of the world
than here in The United States of America. Advertising
experts believe that slogans are even better than in person visual
product presentations because consumers remember them easily as they
become popular as a result of constant media exposure.
Some of the earliest ways to pass information was by word of
mouth before written words. They
say a picture is worth a thousand words.
Video comes at 30 frames per second.
And can also have full Dolby stereo sound. With the development of technology commercials and jingles
replaced “traveling sales people” and “door-to-door” sales in
most cases. In the long run, slogan usage becomes less expensive in terms of advertising expenditures and it is a very effective way to influence and motivate the consumer to purchase a particular product. Advertising can often bring in way more than is spent is why it is done We hope you had fun remembering the popular and unforgettable advertising slogans with jungles used in commercials and branding shared here.
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